Specialties
Because of her unique background in the legal field and journalism, as well as her varied interests, Christine Parizo is able to write engaging copy for corporations, law firms, and small businesses to market themselves to existing and potential customers.
White Papers
As a former journalist, Christine has the skills to write engaging white papers. Her white paper writing is concise, interesting, and educational. There's no hard sell in Christine's white papers - just great writing that translates complex concepts into easily understandable materials.
Copy Editing
As one of the current copy editors of Copyediting, published by McMurry, Christine holds herself to a very high standard when it comes to grammar and style. She brings that to your copy with a keen eye for those details others miss. Christine works with Chicago Manual of Style, Associated Press Style, APA style, and your own style guides.
Case Studies
Once again, Christine's journalism background comes into play to write engaging case studies that tell the story of how your product solved a customer's pressing problem. There's a beginning, a middle, and an end, and Christine finds it.
CRM and SAP
As a former Assistant News Editor for searchCRM.com (as Christine Campbell), Christine understands the challenges facing Customer Relationship Management software vendors. Christine covered CRM and software company SAP, as well as assorted e-business stories, and she brings that expertise to whitepapers, case studies, and other marketing copy for CRM vendors.
Copy Editing
As one of the current copy editors of Copyediting, published by McMurry, Christine holds herself to a very high standard when it comes to grammar and style. She brings that to your copy with a keen eye for those details others miss. Christine works with Chicago Manual of Style, Associated Press Style, APA style, and your own style guides.
Case Studies
Once again, Christine's journalism background comes into play to write engaging case studies that tell the story of how your product solved a customer's pressing problem. There's a beginning, a middle, and an end, and Christine finds it.
CRM and SAP
As a former Assistant News Editor for searchCRM.com (as Christine Campbell), Christine understands the challenges facing Customer Relationship Management software vendors. Christine covered CRM and software company SAP, as well as assorted e-business stories, and she brings that expertise to whitepapers, case studies, and other marketing copy for CRM vendors.
Fashion and Beauty
Christine's light, engaging copy perfectly fits with fashion and beauty campaigns. From lingerie to cosmetics, Christine not only knows what entices customers but what will drive them to buy.
Legal Marketing Copy
As a PACE-Registered Paralegal through the National Federation of Paralegal Associations, Christine worked in construction litigation, consumer bankruptcy, estate planning, probate, elder law, commercial litigation, white collar criminal defense, and insurance defense. Christine also served as Technology Coordinator for the National Federation of Paralegal Associations and studied trial preparation technology, document management, case management, and electronic discovery. She integrates her paralegal training to translate case law, statutes, and court rules into layman’s terms. Her experience can be utilized to create marketing communications to law firms.
Storytelling
As a journalist, Christine covered customer relationship management software, consumer electronics, and the advertising industry. She became adept at translating difficult concepts into easy-to-understand articles while still speaking in the language of the industry. Christine’s journalism background taught her what journalists want in a press release, as well as how to spot a newsworthy story and engage readers. She brings that journalistic style to her copy, including newsletters, e-newsletters, press releases, blog posts, and ghostwritten articles. Christine can produce:
Working as a journalist also taught Christine the value of concise, clear copy, which she brings to white papers and long-form projects. A technology aficionado, Christine is able to translate complicated technology concepts into understandable language. Her experience translates into:
Storytelling
As a journalist, Christine covered customer relationship management software, consumer electronics, and the advertising industry. She became adept at translating difficult concepts into easy-to-understand articles while still speaking in the language of the industry. Christine’s journalism background taught her what journalists want in a press release, as well as how to spot a newsworthy story and engage readers. She brings that journalistic style to her copy, including newsletters, e-newsletters, press releases, blog posts, and ghostwritten articles. Christine can produce:
- Newsletters and e-newsletters written like magazine or newspaper copy, thus increasing the interest of the reader and lending credibility to the company
- Press releases that contain the information needed by journalists to write an article
- Blog posts that read like short news articles
- Ghostwritten articles that lend credibility to the bylined author
Working as a journalist also taught Christine the value of concise, clear copy, which she brings to white papers and long-form projects. A technology aficionado, Christine is able to translate complicated technology concepts into understandable language. Her experience translates into:
- White papers that engage readers
- Case studies that showcase solutions
- Training manuals that are easy to follow
- Annual reports that communicate to investors and shareholders the value of the company
- Brochures that provide a “value-add” to the client by including relevant information
