“That’s not how it happened,” Jane said quickly.
She frequently lectures on a variety of topics.
My J-school sentences were much less exciting without adverbs to modify the verbs.
“I really had no say in the matter,” Mike said.
He speaks at area colleges.
Many adverbs are subjective, and therefore, they have no place in a news story. Copywriting is a different ballgame. In my promotional copy, I haul them out of their dusty bin and pepper my work with adverbs, which emphasize how my clients’ products or services benefit potential customers.
This attorney returns calls swiftly.
Adverbs, in addition to modifying verbs, can also help combine related sentences to eliminate unnecessary words. (My J-school professors might even be proud.) Consider this:
This attorney works with the court.
She stays abreast of the latest legal trends.
She knows how to get results.
Rewritten with adverbs, the sentence reads:
By attentively staying abreast of the latest legal trends, Attorney Smith works closely with the court to get results in your matter.
Using adverbs (quickly, frequently, swiftly, attentively, closely) creates exciting, engaging copy, which leads to more clients, more money, and a better bottom line for your business.