Most people have grand plans for the new year: lose weight, get to the gym, read The Classics. No matter what your plans are, here's a resolution your business should take to heart:

Review Your Marketing Copy.

Of course I'm going to say that, but really, look carefully at what you're using to promote your business. Your website may be full of content from several years ago, before your business evolved, or you may not have the content you need for the resuls you want. Review it, and ask yourself a few questions:

• Is it up to date?
  
• Is it accurate?
• Is it well-written?
• Is it grammatically correct?
• Is it getting me the results I want?

If the answer to any of these is "no," reconsider how you write your copy. Consider outsourcing to a professional if you can't seem to find the right words. Also consider a content plan - what you want to have as your marketing content. Maybe you're moving toward blogs and special reports, or maybe you've found that, in a vastly electronic age, you want to give prospects tangible takeaways like brochures.


No matter what you want to do, I'm here in 2012 to help you get your copy into shape. Yes, your copy can go to the gym, too, and I'll be its personal trainer.

Happy New Year!

thankful, adj.  1. conscious of benefit received... 2. expressive of thanks... 3. well pleased.
--Merriam Webster's Collegiate Dictionary, Tenth Edition
This Thursday, Americans will be sitting down to stuffed turkeys, mashed potatoes, and pumpkin pie with their families, watching football, and napping after the large meal.  The more ambitious will go for walks, enjoying a spot of fall foliage or some crisp November air.  And some will even be reflecting on all the good in their lives, thankful for what they have.

What are you thankful for?  Have you considered sending letters of thanks? A thank-you email? Or even a blog post that expresses your gratitude?  Yes, I can help with that!

Me, I'm thankful for all my incredible clients.  You know who you are, and I've loved working with you.  You've taught me a lot, not only about your business but about challenging myself as a white paper writer, copywriter, and copy editor.  I'm thankful for every person who referred me business this year.  I'm thankful for every person reading this blog entry.

Have a happy Thanksgiving, everyone!